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Lennar Corporation announced today the launch of their myLennar iPad App. The homebuilder, known for such innovations as their Everything’s Included marketing platform and Next Gen – The Home within a Home, is taking one more step to meet and exceed today’s consumers’ evolving needs and desires with the launch of this new App. The myLennar iPad App is not just a new home search tool – it is a convenient and robust application that guides the consumer through the new home process – evolving with them, as they shop for, purchase and eventually own their Lennar home. With the myLennar iPad App – Everything’s Included in one simple application. “We realize today’s consumer is highly mobile and they crave visual imagery, engaging video content and items of convenience like geo targeted driving directions to our communities when searching for a new home,” stated Kay Howard, Director of Communications for Lennar. “The myLennar App truly provides everything a consumer could want in their new home journey and from wherever they are.” [Read this article]  [Click here to see the myLennar app in the iTunes store]

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Lennar’s Next Gen – The Home Within A Home – is featured on an NBC Nightly News segment highlighting the rise in the number of multi-generational households in America today. As NBC’s Dr. Nancy Snyderman reports, Lennar’s Next Gen is “a concept that has quickly become one of the company’s top sellers, currently in ten states, with prices ranging from about $200,000 to $600,000. Next Gen’s are houses with complete smaller homes attached, designed for privacy, and built to evolve with a family.” Alan Jones, Division President of Lennar Arizona, elaborated on how Lennar’s Next Gen home designs can be utilized by families. “You can use it as an office when your kids are young,” said Jones. “You can use it as a teen room when they get older. Then when your parents are older, they can come and live with you.” [View the video]

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All of us at Lennar would like to thank the more than 150,000 people who have now “Liked” our Lennar page on Facebook! We are so proud to have reached this incredible milestone, and we continue to be amazed at how Facebook and other social media sites have enabled us to build new relationships and easily interact with our homeowners and friends from around the nation. We greatly appreciate our 150,000+ friends who have clicked the “Like” button on our page to be a part of Lennar. And that’s just our national Lennar Company page. In addition, more and more “Likes” are being added to our individual Market and Community pages for our Lennar Homebuilding Divisions across the U.S. We thank you all for making Lennar a part of your social media experience, and we invite you to keep posting comments, asking questions and being a part of our online community. Your participation and honest feedback on our Facebook pages are most definitely helping us to become a better Company. Be sure to remain connected with Lennar as we move forward, and we promise you more fun, more news and information, and more opportunities to win during one of our exciting upcoming contests. [Click here to visit Lennar on Facebook]

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