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Lennar Corporation announced today the company is expanding its homebuilding operations into the Pacific Northwest, in both the Seattle and Portland markets.  Lennar acquired control of approximately 650 finished homesites in 20 communities, for an undisclosed price, from Seattle-based Premier Communities. A privately-held company led by Ryan McGowan, Premier Communities has delivered more than 1,600 homes in the Seattle area since 1998. These communities are ideally situated with home prices ranging from approximately $150,000 to $460,000. Mr. McGowan will be responsible for Lennar’s operations in Seattle. Mr. McGowan stated, “Lennar and Premier Communities share a common commitment to provide the highest standard of quality homes and services to our buyers. We are excited for the significant potential of combining our local strengths and relationships with Lennar’s balance sheet and operating efficiencies.”  Lennar’s start-up operations in Portland are being led by Ryan Selby, a 22-year Portland homebuilding veteran. Mr. Selby comes to Lennar from D.R. Horton where he served as Division President for nine years. Under Mr. Selby’s leadership, Lennar has been able to purchase primarily distressed finished homesites in 11 communities. Homes to be built by Lennar in the Portland area will be focused on first-time, move-up, active adult and luxury homebuyers.  These two new opportunities are expected to add approximately 200 deliveries in the second half of 2012.  Jon Jaffe, Lennar’s Chief Operating Officer, stated “We are excited to be bringing our Lennar Everything’s Included Homes to the Pacific Northwest. We have been evaluating the Seattle and Portland markets for more than a decade and believe that this is a perfect time to enter these markets with the right opportunities. Both Seattle and Portland are currently benefiting from diversified economies and stabilizing home prices, and combined with the local experience of Ryan McGowan and Ryan Selby, we are well positioned to grow a successful Pacific Northwest homebuilding operation in 2012 and beyond.”  The move into the Pacific Northwest is the first entry by Lennar into a new market since entering Atlanta as a start-up operation in early 2010. With this move, Lennar now has homebuilding operations in 18 states and 44 markets across the nation. [Click here for more information on Lennar’s entry into the Pacific Northwest]

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Here at Lennar, we believe that an Everything’s Included Home deserves an extra special, simple and rewarding home buying experience. Because every home is different, every homeowner is unique, and every home buying experience must remain as personalized and as streamlined as possible. That’s why Lennar is proud to introduce myLennar: a one-stop online experience that simplifies the process of shopping for a home, purchasing a home and owning a home. myLennar is everything you want it to be, evolving with you along every step on the path to your new home. As you shop for your home, myLennar makes it easy to review and keep track of your favorite homes, communities and finance options. As you purchase your home, you can apply for your mortgage, get moving tips, forward your mail and connect your utilities. As you own your home, you can receive maintenance tips and ongoing customer care. Your entire experience with Lennar will be constantly updated on your own personal myLennar page. And Lennar rewards you throughout the entire myLennar process with access to a wide variety of discounts and special offers from some of today’s top national and local retailers, through our Lennar Rewards program. Lennar has created a new video that demonstrates how easy it is to get started and get moving with myLennar. It all begins at Lennar.com, where in just a few simple steps, you can create your own myLennar personalized homepage. Everything’s Included and everything’s easy with myLennar. [Click here to visit Lennar.com for details.] [Click here to view the myLennar video.]

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Today is a brand new day for Lennar and our Customers online! We’ve just launched our newly branded and redesigned Lennar.com – along with a new look and enhanced functionality for our Lennar Mobile site. As our Communities across the nation are introducing Lennar’s new “Everything’s Included Home” branding, it became clear that now is the perfect time to refresh Lennar’s online presence, with a new design and new functionality that makes it even easier for our Customers to find their dream home. It’s more than a new brand – it’s a whole new way for our Customers to experience the excitement of a new home – through a personalized “MyLennar” section of our site that evolves with their individual needs as they continue through their home shopping, buying and ownership experience. Lennar’s online relaunch also includes exciting new designs for our blogs, which now include The Open Door by Lennar, Empowered by Lennar, Lennar Communities and Lennar Cares. We invite you to visit the new Lennar.com, browse our pages and share your thoughts and feedback with us. [Click here to visit the newly redesigned Lennar.com]

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