LENNAR CARES » About Lennar

Lennar Selects Struck as National Digital Creative Agency

Lennar — Thu, 16 May 2013 04:41:52 +0000

Struck, a digital-forward creative agency, today announced their selection as the new corporate digital creative agency by Lennar Corporation (NYSE: LEN and LEN.B), one of the nation’s leading homebuilders. Struck will be responsible for Lennar’s national advertising and digital campaigns during the 2-year engagement. Struck’s strong digital capabilities will support Lennar’s already robust Internet, mobile and social media efforts.

“We are extremely excited to be teaming up with Struck for our Digital Creative initiatives moving forward,” said Kay Howard, Director of Communications, Lennar Corporation. “We sought out a digital agency who could help elevate our brand and our online presence with great digital content – and we feel we have definitely found the right team with Struck.”

Though predominantly digital, Struck will apply a strategic, multi-disciplinary approach for Lennar. The partnership will allow Lennar to continue to effectively respond to market changes and maximize customer relationships by creating deeper online engagement.

“Lennar is leading the industry in their use of social media and mobile marketing to connect with their customer base,” said Daniel Conner, CEO at Struck. “We are extremely proud to be working with a homebuilding leader and, more importantly, a company that recognizes the incredible value of their digital communication streams in creating customer value.”

ABOUT LENNAR

Lennar Corporation, founded in 1954, is one of the nation’s largest builders of quality homes for all generations. The Company builds affordable, move-up and retirement homes primarily under the Lennar brand name. Previous press releases and further information about Lennar may be obtained at the “Investor Relations” section of the Company’s website.

ABOUT STRUCK

Struck is a national digital-forward creative agency with offices in Los Angeles, Salt Lake City, and Portland. The brand solutions the agency creates are well recognized for their forward thinking, breakthrough creativity, and pioneering technology. Clients include Jack in the Box, Nickelodeon, DreamWorks, ASICS, PROBAR, Westfield, Deer Valley Resort, The Little Gym, and Utah Office of Tourism.

Lennar Launches myLennar iPad App

Lennar — Tue, 18 Dec 2012 14:41:08 +0000

Lennar Corporation announced today the launch of their myLennar iPad App. The homebuilder, known for such innovations as their Everything’s Included marketing platform and Next Gen – The Home within a Home, is taking one more step to meet and exceed today’s consumers’ evolving needs and desires with the launch of this new App. The myLennar iPad App is not just a new home search tool – it is a convenient and robust application that guides the consumer through the new home process – evolving with them, as they shop for, purchase and eventually own their Lennar home. With the myLennar iPad App – Everything’s Included in one simple application. “We realize today’s consumer is highly mobile and they crave visual imagery, engaging video content and items of convenience like geo targeted driving directions to our communities when searching for a new home,” stated Kay Howard, Director of Communications for Lennar. “The myLennar App truly provides everything a consumer could want in their new home journey and from wherever they are.” [Read this article] [Click here to see the myLennar app in the iTunes store]

Managing Multiple Generations Under One Roof

Lennar — Fri, 14 Dec 2012 14:49:18 +0000

Lennar’s Next Gen – The Home Within A Home – is featured on an NBC Nightly News segment highlighting the rise in the number of multi-generational households in America today. As NBC’s Dr. Nancy Snyderman reports, Lennar’s Next Gen is “a concept that has quickly become one of the company’s top sellers, currently in ten states, with prices ranging from about $200,000 to $600,000. Next Gen’s are houses with complete smaller homes attached, designed for privacy, and built to evolve with a family.” Alan Jones, Division President of Lennar Arizona, elaborated on how Lennar’s Next Gen home designs can be utilized by families. “You can use it as an office when your kids are young,” said Jones. “You can use it as a teen room when they get older. Then when your parents are older, they can come and live with you.” [View the video]

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Feeling The “LIKE!” – Lennar’s Facebook Page Now “Liked” By More Than 150,000 Friends

Lennar — Sat, 14 Jul 2012 13:39:37 +0000

All of us at Lennar would like to thank the more than 150,000 people who have now “Liked” our Lennar page on Facebook! We are so proud to have reached this incredible milestone, and we continue to be amazed at how Facebook and other social media sites have enabled us to build new relationships and easily interact with our homeowners and friends from around the nation. We greatly appreciate our 150,000+ friends who have clicked the “Like” button on our page to be a part of Lennar. And that’s just our national Lennar Company page. In addition, more and more “Likes” are being added to our individual Market and Community pages for our Lennar Homebuilding Divisions across the U.S. We thank you all for making Lennar a part of your social media experience, and we invite you to keep posting comments, asking questions and being a part of our online community. Your participation and honest feedback on our Facebook pages are most definitely helping us to become a better Company. Be sure to remain connected with Lennar as we move forward, and we promise you more fun, more news and information, and more opportunities to win during one of our exciting upcoming contests. [Click here to visit Lennar on Facebook]

Final Days To Enter Lennar’s “Like It Up” Sweepstakes: Grand Prize Now At $7,500…And Could Go Up To $10,000

Lennar — Mon, 21 May 2012 17:39:00 +0000

Ends: May 31, 2012

As of this posting, there are only 10 days left to enter Lennar’s “Like It Up” Sweepstakes. These are your last days to enter – and share Lennar’s Sweepstakes with your friends. Because the more “Likes” Lennar adds, the more you’ll LIKE the prize. The final Sweepstakes prize amount will be determined based on the number of additional “Likes” received on the Lennar Facebook page during the Sweepstakes period, which lasts throughout the month of May. The prize for our one lucky winner has already been “Liked” up to $7,500. If Lennar reaches our milestone of 20,000 Likes added during the Sweepstakes, the prize will go up to $10,000. And here’s something else you’ll like: you can increase your chances of winning by entering once per day for every remaining day of the Sweepstakes, so be sure to keep coming back! To enter, be sure to “Like” our Lennar page on Facebook, and tell your friends and family to “Like” Lennar too. For official rules, or to enter the Sweepstakes, visit Lennar on Facebook. [Click here to visit Lennar on Facebook, and “Like” It Up!]

Introducing Lennar’s “Like It Up” Sweepstakes, With A Chance To Win Up To $10,000

Lennar — Tue, 08 May 2012 15:54:20 +0000

Ends: May 31, 2012

If you like Lennar, and if you like to win, Lennar has a Sweepstakes for you! Lennar’s “Like It Up” Sweepstakes is now open for entries, and one lucky winner could win up to $10,000. To enter, be sure to “Like” our Lennar page on Facebook, and tell your friends and family to “Like” Lennar too. Because the more “Likes” Lennar adds, the more you’ll LIKE the prize. The final Sweepstakes prize amount will be determined based on the number of additional “Likes” received on the Lennar Facebook page during the Sweepstakes period, which lasts throughout the month of May. If Lennar adds up to 2,499 Likes during the month, the winner will receive $1,000. But if Lennar adds 2,500 Likes, the winner gets $2,500. The more Likes Lennar adds, the better the prize…all the way up to $10,000 if Lennar adds 20,000 Likes during the Sweepstakes period. And you can enter once per day throughout the Sweepstakes, so be sure to keep coming back! For official rules, or to enter the Sweepstakes, visit Lennar on Facebook. [Click here to visit Lennar on Facebook, and “Like” It Up!]

Lennar Is Opening The Door To Homeownership With Tips And Strategies For Tomorrow’s Home Buyers

Lennar — Mon, 09 Jan 2012 12:00:12 +0000

Despite the uncertainties of today’s economic environment, there are many people who believe that homeownership is still an important part of their American dream. Unfortunately, for many, serious financial obstacles continue to stand in their way. In an effort to offer assistance to those who aspire one day to own a new home of their own, Lennar has introduced “Project Dream Home” – now being highlighted on the home page of the homebuilder’s Lennar.com site. This comprehensive collection of helpful tips, tools and strategies offers a simple and convenient way for tomorrow’s homeowners to learn how to move forward towards the goal of achieving their dream. Everything’s included: details on why owning a new home is smarter than an older one, and why now is the best time to buy; the benefits of owning vs. renting a home; tips on saving for a down payment; credit repair tips and easy links to credit consulting assistance; and steps to help move beyond a foreclosure, bankruptcy or short sale. Whenever you’re ready, Lennar is here to help. [Click here to visit Project Dream Home on Lennar.com for more information]

Lennar Announces Entry Into The Pacific Northwest, In Both The Seattle And Portland Markets

Lennar — Mon, 19 Dec 2011 14:55:47 +0000

Lennar Corporation announced today the company is expanding its homebuilding operations into the Pacific Northwest, in both the Seattle and Portland markets. Lennar acquired control of approximately 650 finished homesites in 20 communities, for an undisclosed price, from Seattle-based Premier Communities. A privately-held company led by Ryan McGowan, Premier Communities has delivered more than 1,600 homes in the Seattle area since 1998. These communities are ideally situated with home prices ranging from approximately $150,000 to $460,000. Mr. McGowan will be responsible for Lennar’s operations in Seattle. Mr. McGowan stated, “Lennar and Premier Communities share a common commitment to provide the highest standard of quality homes and services to our buyers. We are excited for the significant potential of combining our local strengths and relationships with Lennar’s balance sheet and operating efficiencies.” Lennar’s start-up operations in Portland are being led by Ryan Selby, a 22-year Portland homebuilding veteran. Mr. Selby comes to Lennar from D.R. Horton where he served as Division President for nine years. Under Mr. Selby’s leadership, Lennar has been able to purchase primarily distressed finished homesites in 11 communities. Homes to be built by Lennar in the Portland area will be focused on first-time, move-up, active adult and luxury homebuyers. These two new opportunities are expected to add approximately 200 deliveries in the second half of 2012. Jon Jaffe, Lennar’s Chief Operating Officer, stated “We are excited to be bringing our Lennar Everything’s Included Homes to the Pacific Northwest. We have been evaluating the Seattle and Portland markets for more than a decade and believe that this is a perfect time to enter these markets with the right opportunities. Both Seattle and Portland are currently benefiting from diversified economies and stabilizing home prices, and combined with the local experience of Ryan McGowan and Ryan Selby, we are well positioned to grow a successful Pacific Northwest homebuilding operation in 2012 and beyond.” The move into the Pacific Northwest is the first entry by Lennar into a new market since entering Atlanta as a start-up operation in early 2010. With this move, Lennar now has homebuilding operations in 18 states and 44 markets across the nation. [Click here for more information on Lennar’s entry into the Pacific Northwest]

Introducing myLennar: A Whole New Online Personalized Experience For Lennar Homebuyers And Homeowners

Lennar — Mon, 15 Aug 2011 11:00:13 +0000

Here at Lennar, we believe that an Everything’s Included Home deserves an extra special, simple and rewarding home buying experience. Because every home is different, every homeowner is unique, and every home buying experience must remain as personalized and as streamlined as possible. That’s why Lennar is proud to introduce myLennar: a one-stop online experience that simplifies the process of shopping for a home, purchasing a home and owning a home. myLennar is everything you want it to be, evolving with you along every step on the path to your new home. As you shop for your home, myLennar makes it easy to review and keep track of your favorite homes, communities and finance options. As you purchase your home, you can apply for your mortgage, get moving tips, forward your mail and connect your utilities. As you own your home, you can receive maintenance tips and ongoing customer care. Your entire experience with Lennar will be constantly updated on your own personal myLennar page. And Lennar rewards you throughout the entire myLennar process with access to a wide variety of discounts and special offers from some of today’s top national and local retailers, through our Lennar Rewards program. Lennar has created a new video that demonstrates how easy it is to get started and get moving with myLennar. It all begins at Lennar.com, where in just a few simple steps, you can create your own myLennar personalized homepage. Everything’s Included and everything’s easy with myLennar. [Click here to visit Lennar.com for details.] [Click here to view the myLennar video.]

Lennar Unveils Newly Redesigned Website And Mobile Site

Lennar — Wed, 27 Jul 2011 14:25:15 +0000

Today is a brand new day for Lennar and our Customers online! We’ve just launched our newly branded and redesigned Lennar.com – along with a new look and enhanced functionality for our Lennar Mobile site. As our Communities across the nation are introducing Lennar’s new “Everything’s Included Home” branding, it became clear that now is the perfect time to refresh Lennar’s online presence, with a new design and new functionality that makes it even easier for our Customers to find their dream home. It’s more than a new brand – it’s a whole new way for our Customers to experience the excitement of a new home – through a personalized “MyLennar” section of our site that evolves with their individual needs as they continue through their home shopping, buying and ownership experience. Lennar’s online relaunch also includes exciting new designs for our blogs, which now include The Open Door by Lennar, Empowered by Lennar, Lennar Communities and Lennar Cares. We invite you to visit the new Lennar.com, browse our pages and share your thoughts and feedback with us. [Click here to visit the newly redesigned Lennar.com]